Over the weekend, I finally read Eric Frank Russell’s 1957 science fiction novel Wasp, which, incidentally, appears on the RTJ book list. It’s an easy, entertaining read featuring the cunning off-world exploits of Earth agent James Mowry.
Realizing that they can’t win a war of attrition against the numerically superior forces of the Sirian Combine, Earth strategists plant lone agents on Sirian planets. The agents’ shared mission is to sow fear, incite discontent, and cause the Sirians to dissipate their strength behind their own lines.
In his attempt to achieve spectacular non-linear effects, Mowry is spectacularly lucky and spectacularly effective. It is the Holy Grail of every new generation of strategists, and Mowry lives it.
Rather than address Wasp as an analogy for this or that case, I want to consider the goal of achieving non-linear effects consistently. Does it work in the real world? Sometimes it does, certainly, but for all the papers and presentations trumpeting the advantages of non-linear strategies, my sense is that consistent success remains elusive. This is despite the fact that current U.S. strategists and leaders have been raised on complexity, systems perspectives, RMA, transformation, and effects-based operations.
I would guess that for every thousand strategists who read Sun Tzu, fewer than a hundred can implement the principles effectively and consistently outside of the classroom. Why? Good strategy is never a checklist exercise. Context counts, and it changes. Even the best strategist is susceptible to biases. Incomplete information, deception, the fog of war–the list of challenges is long and daunting. It’s no wonder that the kind of success James Mowry achieves in Wasp reads like fiction; after all, that’s exactly what it is.
So, what’s the answer? What can we do that we’re not doing already to generate better real-world strategies?
{ 4 comments… read them below or add one }
Guile 09.14.09 at 7:53 pm
Your post has me thinking about spectacularly successful business launches (products/services/just getting the brand in consumers’ heads). Lots of buzz words come to mind, perhaps “viral” is one. Has any business been repeatedly “spectacularly successful?” Disney? M$? Apple? Toyota? Google? Many Apple loyalists claim Apple is so consistently great that one gets the perception they “can’t miss,” and that is not true. Trying to think of example…ahh thanks Google:
http://tinyurl.com/2djyej
Luck might be present in a large number or majority of “spectacularly successful” business launches. Or sex (witness godaddy.com).
“At the end of the day,” (ed., pardon my use of this very tired expression) I am not convinced there is a formula that guarantees success; but there is a formula that maximizes the likelihood for a good outcome: the formula that includes a tremendous amount of preparation and some luck. Part of the preparation is indeed understanding context and a decision making process that evaluates the opportunity properly.
Adam Elkus 09.16.09 at 2:46 am
I posted something on this at my own blog: http://rethinkingsecurity.typepad.com/rethinkingsecurity/2009/09/application.html
In a large part, the issue is that a lot of Sun Tzu-derived stuff simply assumes a level of knowledge (and skill at understanding it) that doesn’t really exist for the most part.
Mark Mateski 09.16.09 at 11:09 am
Adam,
I agree. I also think that the challenge is growing as the world becomes more complex. I don’t want to minimize the complexity of the ancient world–many of the factors that generate complexity and uncertainty today existed then–but conflict today involves dimensions and pressures that simply didn’t exist anciently, at least to the same degree. Our basic cognitive ability to overcome biases, see through deception, and posit winning strategies hasn’t kept pace with change, despite the interesting possibilities inherent in computer-based aids and simulations. In fact, too much faith in these technologies can arguably do more harm than good.
Mark
Adam Elkus 09.16.09 at 2:01 pm
Mark Safranski has been doing something of a series as well as on the cognitive requirements for strategy: http://zenpundit.com/?p=3158